Casting Gets Real

Powering the casting process for the biggest names in reality tv

Cast It Reach, formerly eTribez Casting, is the gold standard for casting unscripted and reality productions worldwide. Hundreds of the world’s most recognizable productions use Cast It Reach to find the right cast, including “Big Brother,” “Idol,” “Love Island,” “MasterChef,” “The Voice” and more.

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Reach More Talent

Our people-first approach

to advanced technology solutions makes us the preferred platform behind 700+ global TV hits. We make the casting process simple, efficient and customized to suit any production company or studio’s requirements.


The Premium Reality Casting Platform

Our comprehensive, turnkey infrastructure is fully configurable

and offers a secure, centralized way to manage applicant candidate screening, selection, casting via open calls and more through a powerful front-end applicant registration system and back-end candidate management system.



Manage all your resources centrally from one real-time dashboard.


From simple automation to sophisticated tools, our cloud-based system is designed to support any production requirements.


Our rigorous compliance standards ensure your data is always secure.

The Platform
That Powers
The Most Recognizable Reality Series
Get Started Now